Marketing is everywhere. In this article I am going to overview some main consepts of marketing ant to discuss several ideas.
Over the years, from its inception the concept of marketing has changed more than once. This was strongly influenced by the changing economic conditions and market requirements. It is therefore possible to make a number of definitions of marketing, which in its own way is correct and reflects the various marketing aspects of the assessment.
One of the most important features of marketing that gets people exchanges. The public knows the needs of the four main sources. People can require the provision of goods or services by making everything they need themselves. This is referred to as subsistence agriculture. Of course, knows the history and techniques of self-sufficiency such as violence (robbery, racketeering, wars, etc.), charitable relief. However, these methods are not those of self-sufficiency marketing object. The pursuit of benefit in exchange for the recovery of the conflicting needs of the entity - that is by far the shortest description of marketing.
Marketing is seen as a product, service and exchange of ideas. Eligible individuals and organizations objectives and needs, planning and implementation. In this case, emphasis on marketing activities and the desirability of planning. In addition, this definition reflects the three fundamental concepts of marketing: product (method needs), needs (consumer motives and behavior), exchange (market mechanisms, ensure supply and demand interactions).
Marketing can also be seen as a management function in the organization and targeted commercial activities. Such a definition of marketing is more targeted marketing activities. In our view, perhaps the most accurately be described as the marketing of goods, services, organizations, people and ideas in the areas of demand prediction, management and exchange through satisfaction.
Made to predict the demand can only be continually investigating the needs of users.
Demand management - it means to promote and regulate affect. Stimulate demand can be inducers of consumer desire to buy exactly what the company offers. This can be done attractively format product, widely spreading knowledge about it. Affect the demand can be credited to the buyers by providing guarantees, widely spreading the goods market, etc. To control the demand is just as necessary as the seasonal and even faster fluctuations may adversely affect the company's activities.
Demand-side understood not only as the normal functioning of the acquired product or quality requirements are met, but also as an after-sales service, availability of different product options, product safety administration, etc. In order to satisfy the consumer, it is necessary that the product is substantially in line with its expectations.
Made marketing definition highlights the fact that its principles are seen in all areas. Probably unlikely to find an area where we could not apply the principles of marketing. Therefore, knowledge of marketing principles is useful for those, whose activities are to marketing seems not directly related - but they can be successfully used by doctors and lawyers, accountants and consulting specialists, researchers, etc.
In addition, they can be very useful for educational, cultural, artistic, sporting and other non-commercial organizations. After all it is important to understand the customer, patient, customer or visitor to understand his needs and to meet them.
By: Jurgis Rasmiras
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WeldLit is the cheapest, most cost-effective advertising for your business and the easiest way to establish new contacts http://www.weldlit.eu
Friday, December 21, 2018
Creative Marketing Ideas
The following creative marketing ideas are specifically about finding new places and ways to advertise. This has always been an area ripe for new ideas. What prompted me to write this page is an article I recently read on a company called Show Media.
Show Media has advertising displays on top of 3,000 taxis in New York. They charge client (which include Levis, Nike and other big companies) $200 per month for each ad, and they pay $100 to the cab company. That leaves enough room for healthy profits. Founder Laurence Hallier says that a typical campaign, which would cost $40,000 per month for exposure on 200 taxis, is seen by 25% of the city's residents - each day.
That got me to thinking about what other creative marketing ideas and opportunities are out there in the area of advertising. The following is a short list I am coming up with as I write this. Some of these may already exist.
Street Signs - In these tough times, many cities are looking for additional revenue. Could placing advertising on street signs provide it? In addition to providing monthly revenue, the company that arranges this might have to make new signs for the city, saving it this cost.
Personal Car Ads - I know this is being done in some areas already. What is needed is a simple system. Have a place where a driver can pull in, have a sign attached to his or her car, and get a check for keeping it there for six months.
Kite Ads - In areas with consistent breezes it might be possible to have kites flying most of the day with large ads on them. Beaches are a natural location, but this may work in other places as well.
Sidewalk Audio Advertising - As people walk by certain locations an ad automatically plays. Advertisers could be charged by the number of times an ad plays (getting a good deal when more than one pedestrian happens to be there to hear it). Another angle here is to sell the units to specific businesses. A restaurant might have a recording that is triggered by each passer-by, saying something like, "Hello, come on in right now and you'll get a free drink with your sandwich."
Yard Sign Advertising - I'm not sure about the legality of this in most places, but many yards have signs supporting political candidates or announcing that some company just replaced the windows or did the landscaping, so why not have paid advertising? Residents get a monthly check for each sign, and advertisers pay twice that, leaving room for a profit for the company that does this.
Mural Advertising - This one might be an opportunity for a budding artist. He could find a building that is ugly and ask the owner how much he would want to have a nice advertising mural on it. Then he could find advertisers who will pay enough to leave him with a decent profit. The owner of the building might have to get final approval on the planned mural and agree to leave it there for a couple years.
Odor Advertising - Have the smell of fresh cooked food pumped onto busy sidewalks, alongside a sign or audio ad promoting a restaurant.
Advertising With Plants - Bushes could be trimmed into the shape of a company logo. Flower beds could be planted with logos or even in the shape of words for advertising. Cornfields near airports could have ads cut into them to be seen by plane passengers above.
Marketing Games - A company might get word-of-mouth advertising by making it into a contest or game. Participants sign up online and get a number which they give out with their recommendation. The person who has referred the most customers after a year wins a big prize.
DVD Ads - There is already advertising for other movies IN DVD movies, but what about on the box that the DVD comes in. I'm not referring to the one that it is sold in. Many movie rental stores have their own blank boxes that they send out all of their movies in. Could they sell advertising on those? It could be for local products or services (a restaurant, for example), or products available nationally.
Those are the ten creative marketing ideas that I could think of in the forty-five minutes it took to write this. You can probably add a few to the list with a bit of brainstorming.
ABOUT THE AUTHOR
Copyright Steve Gillman. Learn more Ways To Make Money, and get the free Unusual Ways (To Make And Save Money) Newsletter, plus e-courses and ebooks, at: http://www.UnusualWaysToMakeMoney.com/ways-to-make-money.html
Show Media has advertising displays on top of 3,000 taxis in New York. They charge client (which include Levis, Nike and other big companies) $200 per month for each ad, and they pay $100 to the cab company. That leaves enough room for healthy profits. Founder Laurence Hallier says that a typical campaign, which would cost $40,000 per month for exposure on 200 taxis, is seen by 25% of the city's residents - each day.
That got me to thinking about what other creative marketing ideas and opportunities are out there in the area of advertising. The following is a short list I am coming up with as I write this. Some of these may already exist.
Street Signs - In these tough times, many cities are looking for additional revenue. Could placing advertising on street signs provide it? In addition to providing monthly revenue, the company that arranges this might have to make new signs for the city, saving it this cost.
Personal Car Ads - I know this is being done in some areas already. What is needed is a simple system. Have a place where a driver can pull in, have a sign attached to his or her car, and get a check for keeping it there for six months.
Kite Ads - In areas with consistent breezes it might be possible to have kites flying most of the day with large ads on them. Beaches are a natural location, but this may work in other places as well.
Sidewalk Audio Advertising - As people walk by certain locations an ad automatically plays. Advertisers could be charged by the number of times an ad plays (getting a good deal when more than one pedestrian happens to be there to hear it). Another angle here is to sell the units to specific businesses. A restaurant might have a recording that is triggered by each passer-by, saying something like, "Hello, come on in right now and you'll get a free drink with your sandwich."
Yard Sign Advertising - I'm not sure about the legality of this in most places, but many yards have signs supporting political candidates or announcing that some company just replaced the windows or did the landscaping, so why not have paid advertising? Residents get a monthly check for each sign, and advertisers pay twice that, leaving room for a profit for the company that does this.
Mural Advertising - This one might be an opportunity for a budding artist. He could find a building that is ugly and ask the owner how much he would want to have a nice advertising mural on it. Then he could find advertisers who will pay enough to leave him with a decent profit. The owner of the building might have to get final approval on the planned mural and agree to leave it there for a couple years.
Odor Advertising - Have the smell of fresh cooked food pumped onto busy sidewalks, alongside a sign or audio ad promoting a restaurant.
Advertising With Plants - Bushes could be trimmed into the shape of a company logo. Flower beds could be planted with logos or even in the shape of words for advertising. Cornfields near airports could have ads cut into them to be seen by plane passengers above.
Marketing Games - A company might get word-of-mouth advertising by making it into a contest or game. Participants sign up online and get a number which they give out with their recommendation. The person who has referred the most customers after a year wins a big prize.
DVD Ads - There is already advertising for other movies IN DVD movies, but what about on the box that the DVD comes in. I'm not referring to the one that it is sold in. Many movie rental stores have their own blank boxes that they send out all of their movies in. Could they sell advertising on those? It could be for local products or services (a restaurant, for example), or products available nationally.
Those are the ten creative marketing ideas that I could think of in the forty-five minutes it took to write this. You can probably add a few to the list with a bit of brainstorming.
ABOUT THE AUTHOR
Copyright Steve Gillman. Learn more Ways To Make Money, and get the free Unusual Ways (To Make And Save Money) Newsletter, plus e-courses and ebooks, at: http://www.UnusualWaysToMakeMoney.com/ways-to-make-money.html
Thursday, December 6, 2018
Affiliate Marketing Business: Ideas To Step Up Your Affiliate Sales
There are some good ideas online to help you make money in affiliate marketing. You will give your affiliate marketing business the best chance at success when you make use of a few techniques.
If you are searching for ways to multiply your affiliate earnings there are great ideas to help you achieve this task. Although there are many ideas to earn online you are giving your affiliate marketing business the best chance at success when you combine several techniques.
1. Our first idea to help you increase your affiliate marketing business revenue is to use social networking as more than a personal page. Facebook offers the facility for you to create a space for your new online business. You can have a separate space for your business and personal accounts by using the fan pages offered by Facebook.
This will involve doing more than just setting up a fan page and it will take some time and work to recruit your fans. To be the most effective focus on your target niche and locate fans that are interested in what you have to offer. Quality over quantity and instead of racing to see how many fans you can get, try focusing on the fans you are attracting.
2. Secondly, create a website that is user friendly to help you increase your affiliate revenue. You can miss out on sales if your website visitors have to search to locate your offer or the checkout button and this can be discouraging.
You should think like a potential customer when you are creating your website. Having your own website will enable you to present products on the front page as well as provide a very easy way to check out and make a payment. Because of the ease of use many people now use the internet for shopping so you want your website to fulfill this need.
3. Thirdly, offer something in the form of an incentive to your customers to step up your affiliate sales. Incentives can be in the form of a discount, special offer or even a free gift for a special group of your clients. Whenever you need to increase sales you can do this.
The majority of people really love getting a discount and this can often help them to spend more. Offer a discount every so often not only to attract new clients but also to keep fresh in the minds of your existing customers.
There are many ideas to make money with your affiliate marketing business. You can become a successful affiliate marketer if you follow some of the best tips and tricks. At a time when a lot of people are struggling to meet their financial obligations each month this can help you to generate some extra income.
ABOUT THE AUTHOR
Cynthia Minnaar, the owner of cyns-home-biz.com, runs her affiliate marketing business full time online from home. She invites you to visit her Internet Marketing Training site for more marketing tips to increase your affiliate sales: http://www.cyns-home-biz.com/
If you are searching for ways to multiply your affiliate earnings there are great ideas to help you achieve this task. Although there are many ideas to earn online you are giving your affiliate marketing business the best chance at success when you combine several techniques.
1. Our first idea to help you increase your affiliate marketing business revenue is to use social networking as more than a personal page. Facebook offers the facility for you to create a space for your new online business. You can have a separate space for your business and personal accounts by using the fan pages offered by Facebook.
This will involve doing more than just setting up a fan page and it will take some time and work to recruit your fans. To be the most effective focus on your target niche and locate fans that are interested in what you have to offer. Quality over quantity and instead of racing to see how many fans you can get, try focusing on the fans you are attracting.
2. Secondly, create a website that is user friendly to help you increase your affiliate revenue. You can miss out on sales if your website visitors have to search to locate your offer or the checkout button and this can be discouraging.
You should think like a potential customer when you are creating your website. Having your own website will enable you to present products on the front page as well as provide a very easy way to check out and make a payment. Because of the ease of use many people now use the internet for shopping so you want your website to fulfill this need.
3. Thirdly, offer something in the form of an incentive to your customers to step up your affiliate sales. Incentives can be in the form of a discount, special offer or even a free gift for a special group of your clients. Whenever you need to increase sales you can do this.
The majority of people really love getting a discount and this can often help them to spend more. Offer a discount every so often not only to attract new clients but also to keep fresh in the minds of your existing customers.
There are many ideas to make money with your affiliate marketing business. You can become a successful affiliate marketer if you follow some of the best tips and tricks. At a time when a lot of people are struggling to meet their financial obligations each month this can help you to generate some extra income.
ABOUT THE AUTHOR
Cynthia Minnaar, the owner of cyns-home-biz.com, runs her affiliate marketing business full time online from home. She invites you to visit her Internet Marketing Training site for more marketing tips to increase your affiliate sales: http://www.cyns-home-biz.com/
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