Discover simply yet creative ways to market your small business and get paying customers flokcing to you. With these simple small business marketing ideas, you will surely out rank your comeptitiors and corner your market with these cutting edge techniques.
Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind these small business marketing ideas might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.
One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.
Banner ads are another popular option for advertising your small business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.
Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.
Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.
Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
By: Brent Jaworski
ABOUT THE AUTHOR
Without online marketing your small business will be left in the dust in these new times.
Discover step-by-step on how to drive loads of new costumers to your business through the power of the internet using 11 secert small business marketing ideas: http://youreallgood.com/small_business.html
Monday, November 19, 2018
Monday, November 5, 2018
Festive and Effective Holiday Marketing Ideas
Author Wendy Maynard explains how you can thank your customers and drive new business to your company with these easy and effective marketing ideas to help you promote your business for the holidays.
In addition to being the "Season of Sweets," the period of time between Halloween and New Year's Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
1. Send a Card: Send a holiday card to all of your customers - depending on your target audience, it can be for Christmas, Hanukkah, Kwanzaa, or simply "Seasons Greetings." You can also send a Happy New Year card. But don't stop there. Don't forget about your vast referral base. Be sure to send business holiday cards to your friends, family, associates, and vendors.
2. Send your database a gift: Hopefully, you have a list of both clients and prospects. Whether these individuals have purchased from you or not, treat them well. Take the holiday season as an opportunity to send them a gift. It can be as simple as a $5 gift card to Starbucks. Small gestures are what impress people - they work to keep customers loyal and to convert prospects to customers.
3. Offer a "Something of the Month" club: People are always looking for unique gifts to give. Why not help them out and create ongoing cash flow for your company? You can do this type of gift series with almost anything. Seriously. Did you know there is a Bacon of the Month club? You could sell CDs that you record each month, massages, dinners, jelly, or even a teleseminar series. With a little creative brainstorming, I'm certain that any business could develop this type of program.
4. Bundle items as a holiday theme: Sell holiday specials to entice people to buy bundles of products or services. Instead of selling single items, offer a theme. For example, a financial planning company could put together a New Year's Planning Kit that includes a book, tax software, and a one-hour consultation. A spa could put together a Stress-Free Holiday package of a steam bath, facial, and body lotion.
5. Give a coupon or discount: As both a gift to your customers and a way to boost your seasonal revenue, why not offer a discount or send out a coupon that promotes one or more of your services or products. This could be for a report, a CD, a session, or a special program. Again - be creative! People love discounts.
6. Offer a holiday special: You can encourage larger purchases by offering a holiday special like Buy Two and Get a Third Item for Free. Here is a different variation on this same strategy: Tell your customers when they purchase a certain amount, the will get something for free. For instance, Buy $100 worth of products and get a free CD.
These are just a few ways that you can both thank your customers and offer them something special for the holidays. These marketing strategies also help build customer loyalty, convert prospects into customers, and help to bring cash flow into your company. Best of success to your business!
ABOUT THE AUTHOR
Wendy Maynard publishes MAVEN MARKETING, a weekly marketing ezine for business owners, freelancers, and entrepreneurs. If you're ready to skyrocket your sales, easily attract customers, and have more fun, subscribe at http://www.gomarketingmaven.com/ezine_3.html
In addition to being the "Season of Sweets," the period of time between Halloween and New Year's Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
1. Send a Card: Send a holiday card to all of your customers - depending on your target audience, it can be for Christmas, Hanukkah, Kwanzaa, or simply "Seasons Greetings." You can also send a Happy New Year card. But don't stop there. Don't forget about your vast referral base. Be sure to send business holiday cards to your friends, family, associates, and vendors.
2. Send your database a gift: Hopefully, you have a list of both clients and prospects. Whether these individuals have purchased from you or not, treat them well. Take the holiday season as an opportunity to send them a gift. It can be as simple as a $5 gift card to Starbucks. Small gestures are what impress people - they work to keep customers loyal and to convert prospects to customers.
3. Offer a "Something of the Month" club: People are always looking for unique gifts to give. Why not help them out and create ongoing cash flow for your company? You can do this type of gift series with almost anything. Seriously. Did you know there is a Bacon of the Month club? You could sell CDs that you record each month, massages, dinners, jelly, or even a teleseminar series. With a little creative brainstorming, I'm certain that any business could develop this type of program.
4. Bundle items as a holiday theme: Sell holiday specials to entice people to buy bundles of products or services. Instead of selling single items, offer a theme. For example, a financial planning company could put together a New Year's Planning Kit that includes a book, tax software, and a one-hour consultation. A spa could put together a Stress-Free Holiday package of a steam bath, facial, and body lotion.
5. Give a coupon or discount: As both a gift to your customers and a way to boost your seasonal revenue, why not offer a discount or send out a coupon that promotes one or more of your services or products. This could be for a report, a CD, a session, or a special program. Again - be creative! People love discounts.
6. Offer a holiday special: You can encourage larger purchases by offering a holiday special like Buy Two and Get a Third Item for Free. Here is a different variation on this same strategy: Tell your customers when they purchase a certain amount, the will get something for free. For instance, Buy $100 worth of products and get a free CD.
These are just a few ways that you can both thank your customers and offer them something special for the holidays. These marketing strategies also help build customer loyalty, convert prospects into customers, and help to bring cash flow into your company. Best of success to your business!
ABOUT THE AUTHOR
Wendy Maynard publishes MAVEN MARKETING, a weekly marketing ezine for business owners, freelancers, and entrepreneurs. If you're ready to skyrocket your sales, easily attract customers, and have more fun, subscribe at http://www.gomarketingmaven.com/ezine_3.html
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